Built for Babies. Designed for You.
Thoughtfully Made, Inside & Out
On the outside, our products are beautifully designed and radically simple—because we understand that just because you’re a parent, it doesn’t mean you have to sacrifice your identity. On the inside, our clean formulas are carefully made to nurture and support skin.
Powered by Moisturizing Squalane™
Our proprietary sugarcane-derived squalane is a perfect moisturizer for babies (literally!): A version of it is found in the vernix, the best skin protection Mother Nature can give to newborns. You’ll find squalane’s moisturizing superpowers in every one of our products, from baby balm to sunscreen to kids’ hair care.

We Love Our Clients
We are very fortunate to have formed excellent partnerships with many of our clients.
Team Of Highly Skilled
Abdul Khalek
CEO & FounderVera Duncan
ProducerMichella Ore
DeveloperOur store
123 Fake St.
Toronto, Canada
Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm